Features of an E-commerce website
E-commerce
sector proved to be a promising sector to develop a successful business. An
online store has numerous advantages namely low maintenance cost, availability,
wider market, higher profit returns and it is convenient for customers and
businesses owners. An online store requires a website page to operate. The
store website should include specific features and functionalities to be
successful. This post will explore and analyze the webpage store of ASDA which
is a grocery business with the model B2C (Business to Customer).
A
professional website should be customer friendly, easy to navigate, offer an
exciting shopping experience and convince the customer to return in the future.
An E-commerce website has a similar structure with a traditional website and
includes a front-end side or User interface (Header, Main Body of the page and
Footer) and a logical interface also know as back-end.
Website Header features
Asda website
has an interactive Image button that links to shopping cart. It is not present
on main page of the website, however, is present once a product category is
selected. In terms of product
category selector each category has a sub-website with its own menu and
services available. The website has a Logo button with a link, and it present a
navigation menu with more than five tabs which include different sections for
products and services offered by the company.
Banner
The website does not include a carousel banner however
the marketing / promotion is made under de form of posters and popular
suggestions. The pictures used for advertising have a good quality and the
inside picture text it is clear and has an appealing style. These images are
link images which mean that when clicked they redirect the user to the product
that the image promotes. Carousel Side navigation arrows it is present in
category website page however it is not present into the main page of ASDA
website.
Featured Products on main body of Home page
Main Body of
Home page
Featured
products on a carousel display is not present however the advertising on main
page it is made under the form of posters which have the bring forward feature
once the cursor is on top of the posters. The carousel banner can be found in
subcategories or in the section with the services provided by the company.
Promotions poster link when clicked to categories that have similar products
with those advertised. Asda website has incorporated a button which allow
customers to select and change cookies settings.
Footer
ASDA website has a rich content footer with various
menu tabs namely information’s related to the business, contact details,
returns section, policies related to various concerning aspect and the services
provided by the company. It also includes social media button links with ASDA
pages on different media platforms and copyright information’s.
Code view
The second part of analysis on this website is the HTML
code used. We can notice that ASDA developers used metatags for their website. The
viewport metatag is present which allow user the use of the website on a mobile
device. Furthermore, we can see the use of robots in metatags which means that
this will determine search engine behavior. Metatags for language, theme color,
rating and Facebook verification are included. In addition, we can notice that ASDA
website uses JavaScript that will animate the pages and the images displayed on
their website.
Overall, we can assume that ASDA has a strong and user-friendly
website. It is rich in content, well designed to attract customers and
promotions and services are well advertised. The website menu it is interesting,
for any product category or service offered the company provides a sub-website with
its own graphic design and advertisement strategy. The footer of the webpage provides
relevant information that might interest the customers namely contact details, copyright,
customer support and services provided.
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